It's all under your control.

From The Jim of TYLER! YEAH!
Get on the CREW-yes you…

http://www.SecretCrewsNest.com


If you sell products and want to make
more money with them, there's good news:

It's all under your control.

That's right, you can make more money with your
information products simply by doing something that
you have the power to do.

It's not dependent upon anyone else. It's up to you.

Let me explain .

While there are a lot of different aspects of selling
information products, there are really only two ways to
make more money with them .

Sell More
Refund Less

Really, it's pretty much that simple.

In order to make more money with information products
you need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH.

Now, in the many years I've been selling training
products, I've found there are three powerful tools
that will help you do just that.

You can use these three tools to SELL MORE by using
them on your classified ads, solo mailings, sales
letters, autoresponder messages and virtually any sales
tool.

You can also use these three tools to REFUND LESS by
applying them to the information products you create.

Care to find out what they are?

Read on .

*** Three Powerful Tools ***

What makes these tools so powerful is a combination
of important benefits :

* They don't cost a penny to use.
* They work over and over again.
* They are under your control.

In fact, you already have them.

These three powerful tools are WAYS TO USE WORDS.

Tool #1. Education.

When it comes to information products, nothing comes
close to the power and profitability of educating your
readers.

I'm talking the distance between the planet Pluto and
the computer screen you're now staring at.

Not even remotely close.

Content is king. Nobody else gets to wear the crown
or sit on the throne. Content rules the land.

So, first things first, you gotta give your readers
information that educates them. You gotta teach them
something.

Do this in your promotion tools (ezine articles,
reports, sales letters, etc.) and you'll have readers
thinking "This person knows something . I better take
a closer look."

You'll SELL MORE.

Educate customers in your information products and
show them how to produce results in their own lives
and you'll make them happy, satisfied customers.

You'll REFUND LESS.

Tool #2. Entertainment.

To be completely honest, it's not enough to solely
provide content. Even if it's good content, that won't
always get er done.

Think of it this way: your high school math teacher
provided you with (too much) content in a single 55-
minute class, yet would you really buy anything from
him?

Maybe a hall pass or a set of earplugs, but that's
about it.

Nobody likes to read BORING content. We turn off
boring television programs, we fall asleep reading
boring books and we keep our credit cards tucked
firmly inside our pockets when we read boring sales
letters, ezine articles, solo mailings or special
reports.

Make it fun. Make it entertaining. And you can do
that by using.

* Illustrations
* Funny stories
* Analogies
* Outrageous statements

I once wrote an article entitled "Death March".

Do you think anyone read it?

Ask yourself this: would YOU like to read it?

We love to have a good time, and there's no reason why
you shouldn't apply that reasoning to your writing.

Keep readers interested as they consume your promotion
materials by entertaining them.

You'll MARKET MORE.

Help customers enjoy reading page after page of your
product by entertaining them.

You'll REFUND LESS.

When you add entertainment to education, you'll make
more money with information products .

. faster than you can say " "Death March." :o)

Tool #3. Emotion.

Whether it's outrage over an injustice, excitement over
a success or piqued interest over a possibility, our
emotions drive us.

Few decisions are based on intelligent analysis, but
rather on emotional response. Few actions are based on
accurate data, but rather on impulsive feelings.

We are emotional people. And there is no stronger
proof of that than to watch what we do and to listen
to what we say.

Your job is to get us emotional. Feel us with hope.
Empower us. Give us courage. Motivate us. Issue a
challenge. Inspire. Get us to do something.

That's what we really want. More than education, more
than entertainment - we want someone to compel us to do
something to make our lives better.

And the power and profits go to the ones who can do
that.

Fill readers with hope and expectation with your
marketing materials.

You'll SELL MORE.

Give your customers confidence and enthusiasm as they
read chapter after chapter of your information product.

You'll REFUND LESS.

*** Conclusion ***

If you want to make more money with information
products, then you CAN do it. You're in charge.

It's under your control.

Education.
Entertainment.
Emotion.

Three powerful tools that lead to incredible profits.

But, only if you use them.

Some will read this article and discard it like they
have done with countless others.

And some will get busy.

I think you'll be one of the few if you do, who will make more
money.

Prove me right.

Jim Tyler
C’ 1.215.964.8505
E’ jimtyler@mywavepage.com

http://www.TheGoCrew.com
http://blog.myspace.com/jamesptyler