Sometimes the truth is stranger than fiction.

Training Letter #38

Jim Tyler

Http://www.TheGoCrew.com ----------------------------------
Magazine Ads. Worth It?

From 1999 to 2005, I was irresistibly obsessed with earning
money through mail-order. In my first campaign, in 1999:

1) My first manual (78 pages and 8x11) took 4 months to write.
2) $600 to pay to have edited and re-written.
3) No PC, I typed it and paid $600 to make it look professional.
4) I placed three classified ads that cost me about $400.
5) I sold 32 courses at $34.95.
6) THAT entire thing took 9 months roll out and to collect the sales.
7) $34.95 X's 32 = $1104

I made $100 dollars and I was ready to lynch myself. I was crushed.
All of that gut-busting work for only $100 in profits?
But I didn't give up. Then, I ran into Jay Abraham and Jeff Paul. Stunning
marketing geniuses and that INVESTMENT cost over $3,000. Paul had a course
for $600 and to get Jay Abraham tapes and books are very pricey.

All told their courses were the best. I studied them feverishly for a few
years. I mean I DISSECTED them. I was literally OBSESSED.
WHAT I LEARNED from those two, more than anything else, and Lord knows I
could give you a laundry list of at least 20 "MUSTS" to make income like I
do, in marketing….But the WAY the money is earned.

The "WAY" the money BUILDS up-----there is a formula. Naturally you place ads
and sell this and that and blah, blah, blah.

Yet you DO NOT earn $250,000 in one year hawking information products because
you lah-di-dah-dum placed some crazy ads.

THERE is a FORMULA, ie, a SET of steps.

Ah----------And those two gents "nailed" it for me. They TAUGHT me the
lessons that OTHER people never even eluded to.

Not only that, yet if you spy anyone "big" making revenue in marketing,
…….anyone who is really worth their salt, HERE is the MONEY FORMULA we use.
[the money formula I learned from Abraham and Jeff Paul]

**Ads everywhere that offer a low-end product. Like $15 to $50 dollars.
** Loads of FREE "take a peek" stuff.
** Let people [prospects] study at the web-site.
** FREE reports for FUTURE buyers to latch on to, etc, etc…
** THAT BREEDS the initial sale, ie, "the front end" of $15 to $50 dollars.
**THAT PROPELLS a back-end $200 to $500 sales.
** GET people on some sort monthly purchase of some kind.(the wealthy do this)

THAT is why I like MLM, it breeds a perpetual back-end sale.

FACT: Over 20% of anyone who BUYS anything from TheGoCrew comes back and
buys my $97 WARRIORS NEST course.

FACT: Over 25% who opt-into my newsletter (ezine) winds up caving in and
parting with their money. They buy one of my programs. Enlightened continuity period.

>>>>>>>>>>
FINE-POINT
>>>>>>>>>

The game where the BIG long lasting money is, the game that will pay you well
and feed your GRANKIDS, the "big whopper" is ending up with:

** You have 100+ PEOPLE on some sort of monthly re-order plan. (see site)
**Your "system" is harvesting NEW leads for you daily.
**Your "system" is pumping you CASH FLOW daily.
UGLY as SIN
>>>>>>>>>>

I feel bad for the good souls, the sincere and REALLY well intentioned folks
who think that MULTI-LEVEL is "the" game. When in fact, if they were "really"
smart, after their pathetic first year in MLM they'd realize, "oops, maybe
this isn't THE WAY to make an XTRA $25,000 this year.

FACT: Over 90% in MLM never enroll anyone.

FACT: Leaders build downlines, NOT "average" people.

The art of "sales" and persuasion is not an average persons skill.

It takes major SKILL to sell the concept and VISION of MLM.

MLM is beautiful. It's capitalism personified! MLM is in my VEINS!

Cut me and I'd bleed a downline. It's in my blood. Probably you too.

FACT: MLM is hard and can easily suck (your life) your money from you.

FACT: Of the 10% who DO "build," it's LESS than a group of 20 people.

FACT: Only 1-2%, if that, earn $5,000 or MORE in MLM.

Okay, now what? First off, know this. I LOVE MLM and I make a pretty darn
awesome bag-o-money with it. At last head count I had over 3,000 ACTIVE in my
lines. Imagine the SHEAR SIZE of that?????????????

Imagine making $10 on each of those 3,000 people month in and month out!

However, I don't "DO" MLM, rather, I market.

THIS WAY I can make money UP-FRONT before the downline shows up.
I AM an entrepreneur, I am NOT a "Netwoker." I have business models that
create an asset portfolio for myself and my family.

** Vitamin and supplement company
** Internet programs
** MLM programs
** Consulting service
** Seminars

Now-------lets consider you. Why don't you……

YOU should try to make $2,000 per month BEFORE your downline shows up? WHY
NOT get paid when people say NO to your MLM?

** Your NO people end up buying from you at TheGoCrew.com
** Your NO people may want to join your support "lead" club MLM.

http://www.1shoppingcart.com/app/?Clk=2035209

[Hint: That's where TheGoCrew.com came from]

http://www.leadersclub.com/34699/allure/


WARNING: I am not saying, "use TheGoCrew.com to build a HUGE downline." I am
also NOT saying, "all you have to do it market and place ads to build a
downline and get rich.

Nope, I didn't say that.

What I am saying is this:

I know how to TEACH anyone (quick, find a mirror and salute yourself because
I am speaking about you! ) HOW-TO:

** Make $50-$100 per day MARKETING and selling.
** ADD 10-100 leads to their own in-house name-lead list.
**USE those sales and leads to BUILD a downline.

MIX the formula I will show you over the next 30 days and ADD all of the
TRADITIONAL belly-to-belly MLM that also is important, and …..
"Katy bar the door Margaret, we're going F/T!"
(wink!)

Okay, go back in your head to when THIS LETTER started.

THINK BACK to when….

I was telling you about my ads and how I worked my bum off for nine months,
spent over $1,000 to EARN about $1,000. THAT little dance with frustration
was in the early 90's.

By 1996 I was the "King" of FULL-PAGE ads. For you who have purchased either
Chaos to Cash or WARRIORS NEST you WILL SEE some of my full-page ads.

<<<>>>>>
Back in 1996, I placed my FIRST "big boy" expensive FULL-PAGE ad.
COST was $500 exactly and was in BIG AL's Networker magazine.
SALES were 62 people who whipped out $62 to buy my courses.
I was offering three (3) tapes and a manual with all of my ads.
MOST people can't write good ads, so people gobble up anything that even
HINTS of, "I'll show you all of my better ads."
62 X's $59.95 = $3,716 dollars. AD cost me $500. Made over three grand!!!
And……and……and……I can't remember exactly how many, yet at least ten of
those BUYERS also wound up enrolling with me in my MLM.

Ah------ain't life large!

Quickie: ANY paid ad that you place should reap at least 80% of it's cost
back to you. So if an ad costs $100 and it brings back $68 you tanked. But if
it breads you at least $80 (80%) you are CLOSE.

Quickie: AFTER you get to a DIRECT RESPONSE back of 80% or better, even if
you "rang the bell" at a return of 100% to 500%, you can also TEST and make
your ad better.

I don't care if you are using a full-pager, a dinky 1X1 incher, whatever.

Quickie: When testing you TEST VARIABLES. A variable is the headline or the
PRICE or the guarantee or say, the bonuses. Taking an ad you are TESTING and
RE-TESTING, it's not cool to tweak MORE than one variable at a time.
TEST JUST a new headline or, JUST a price point. Never test multiple
variables at the same time. If you did, how would you be able to decide what
change was responsible for your higher response?

ABOUT HEADLINES:
=================
I like NEGATIVE headlines.
So does the National Enquirer, people who run for President who place ads on
TV and also, all of your SIX-O-CLOCK news use negative headlines.
"Child dies in river while rolling off the highway!"
News at SIX.--------------
WHY NEGATIVE Headlines P*U*L*L like mad!!

1) Man hates change and is dominated by his own ego. The EGO likes things to
be "just so" and comfortable. Rattle a mans comfort zone and that man will
walk over hot coals to reverse the problem.

2) People will do MORE to avoid pain than to gain pleasure, as was taught by
Sigmund Fraud (sp).

3) NEGATIVE headlines CHALLEGE people's SECURITY levels.
Example Headlines of Mine:

Are YOU being screwed by your Upline?

If you are not earning $50 to $100 per day on the internet you haven't even
begun to use your computer. Learn how:

MLM doesn't have to be something you do in private!
The Anatomy of a Bad Idea:

"I just advertised my MLM!"

Now, those are some "negative headlines" and people scramble to read the body
copy that surrounds them. Know why?

TO RELIEVE the anxiety that the headline forecasts.

Yeah, that's "deep" and it's all VERY TRUE

Meanwhile, most of the ads that I see are NOT based on IMPULSING human beings
natural instinctual mechanism of self protection.

EARN $500 per day, here's how-----who cares, one big yawn!
PAYS daily and Jim's latest MLM course------double yawn!
EARN $900 with only TWO people, "so what, I already have an MLM!"

See the difference? MOST ads try to "sell" and people LOATHE to be sold.

Whereas my ad formula plays into people's GENETIC CODE of survival.

PRINT this out if you can, because if you care to, you can print out my
INCUBATOR letters, keep them and BIND them and re-read them.

I am teaching you gold my friend. PLEASE respect the fact that "getting here"
took me years and years and well over $25,000.

PLEASE love YOURSELF enough to relax, give yourself room to breathe, to grow
and to absorb all of this. I really, really HONOR you. Because like me, I
KNOW you yearn to grow your own home-based business.

I KNOW you believe in capitalism and in YOURSELF, or you wouldn't be here. So
please, DO NOT rush this.

CELEBRATE!! Why-----because you found me, who is a resource and waterfall of
good ideas and home-grown money making ideas. NO fluff, no training letters
with bogus ADS in them. Me and you.

Just ME and YOU….nothing hokum-smokum. Just down and
dirty-roll-up-your-sleeves-lets-get-busy TRAINING and better ideas.

TO HELP you GROW and to ADD to your life forever.

Don' be "too big" or "too busy" to send me a testimonial. Hey----it MIGHT
just do you some good to WRITE me a letter!!!!

** How did you come upon www.TheGoCrew.com ?
** What was your FIRST reaction?
** What made you decide to train under my mentor program?
** WHO are you and WHERE are you going?
** A testimony about how this course is IMPACTING your life?
What would that take? A paragraph or two and 10 minutes?

I care. ABOUT you! That is why I did NOT sell you some "on-line" back-stage
LOGIN secured training program. I did, but I also added…
AUDIO CDS: so we could train and hang out while you are IN YOUR CAR and
when you are at the gym---audio CDs. THE Xtra mile!
INCUBATOR LETTERS: I added this to be able to be NEAR you all the time over a
30 day time period.

** Back-stage insider gangsta training site-just ask me! 215.964.8505
** Incubator training letters via e-mail
** Training audio cds for OFF line training.
** Conference calls
** Affiliate site with HUGE PAYS DAILY and…
** $80 paid to you as a re-seller of WARRIORS NEST.
** Simple $14.97 Chaos to Cash and earn $10 per sale!
** Constant support and daily training.
** www.TheGoCrew.com ----our middle name says it all!
I am COMMITED to this project and to you and I KNOW you can see that in me.
And for that---------THANK YOU!!
Very Much…….(wink)
See you in a day or three.
DON'T forget about my "live" phone tela- classes!

1-800-772-9781 EXT 14

Http://www.TheGoCrew.com

Take Care, Your Brother in FREEDOMMMMMM!!!!

Most Sincerely, Jim Tyler

PS: You should INVEST $100 per month with some sort of small classified
campaign. There are AD IDEAS all over all of my courses.(ask me)
HINT: MORE people will opt-into an auto-responder FASTER than they will go to
your web-site. For instance, on a POST-CARD or in your ads…
POINT and have a Dot.com LINK advertised. YES!
POINT and have a Tel-a-seminar advertised. They get MORE info-
POINT and have a webinar. REALLY dumb NOT to.
BUT, ADDING a "tag" about a FREE report will RAIN TRAFFIC into your
auto-responder system. Like this…..ADD this KIND of "tag" to all of your
ads….
------------------------------------------------------------------------------

FREE REPORT
"Learn why better than 95% of everyone who tries MLM for over one year fails
and fails badly. Now you will learn and know why."
Send a blank e-mail to: jimtyler@mywavepage.com

People REALLY know VERY little about MARKETING.
And as such, their PERCEPTION of a "free report" is that a FREE report is a
FREE report. Meanwhile, it's really a FRONT for whatever it is you are
selling!---------It's not obvious and a FREE report does NOT scream "I m
trying to sell you."
HEADLINE to dot.com SMELLS like a set-up.
Headline to dot.com to FREE report ala an auto-responder looks like a
selfless promotion. Big difference.
The end.

Information NO ONE else ever told you. But Jim Tyler did!

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